Digital Portfolio

Resume

Creative, Marketing & Branding Consultant

Badoo

London, England
Oct 2018 - Dec 2018

  • Prepared strategic 2019 digital marketing plan for company to enter the US market in line with brand & campaign objectives

  • Developed high growth strategies tailored for each digital channel by leveraging consumer and industry insights

  • Conducted expansive market research; determined audience segments and identified appropriate targets and future influencers

  • Cultivated creative copy for website, landing pages, mobile app, and marketing materials to ensure effective Q1 launch

  • Established brand look and feel, tone of voice and ensured consistency throughout all content

  • Partnered with cross-functional teams to ensure alignment on website, campaigns, content

Senior Manager, Social Media

L’Oreal - Redken, Pureology, Mizani Global

New York, New York
May 2017 - Oct 2018

  • Led delivery of weekly and monthly reports; analyzed, tracked and monitored performance and competitors to share across cross-functional teams

  • Delivered and leveraged consumer data and insights through search and social listening tools to build effective strategies and campaigns, as well as informing product development across 5 brands

  • Spearheaded year-long 100+ influencer campaign, developed concepts and leveraged their impact on brand and consumers

  • Managed correspondence with 7 global markets to develop social strategies for all launches and campaigns/activations

  • Executed content calendar; curated assets, developed engaging copy strategy and brand voice to communicate authenticity and key product benefits

  • Oversaw and guided day to day responsibilities as team leader of 5 social community managers

Assistant Manager, Social Media

L’Oreal - Redken, Pureology, Mizani Global

New York, New York
Jan 2016 - May 2017

  • Launched weekly social listening reports, closely monitoring industry and competitor channels for relevant conversations and insights, escalating where appropriate

  • Assisted in leveraging social analytics tools to generate data, summarizing key insights and conversations to create actionable next steps across 4 brands

  • Developed KPI social analytics dashboards for 36 countries, highlighting key learnings and established best practices

  • Performed daily task of liking and engaging with owned and competitive hashtags; responded to inquiries to foster a positive community and add value to the user’s experience

  • Escalated user generated content, where appropriate, to internal stakeholders

Digital Marketing Coordinator

LeMetric Hair & Beauty Studio

New York, New York
April 2015 - Jan 2016

  • Executed day-to-day and monthly content calendar across multiple social platforms; wrote copy, created and curated assets, videos, and graphics

  • Developed weekly email newsletters; continually conducted A/B testing for improved CTR and conversation rates

  • Integrated Facebook Ads into strategy to generate traffic and increase brand awareness; monitored engagement rates and optimized consistently

  • Utilized Google Analytics to monitor website visitor patterns and develop SEO-compatible content to increase search engine rankings and site traffic

  • Performed continuous website design and development in the front-end of website utilizing Wordpress platform

  • Vetted and sourced influencers for beauty ambassador program; managed day to day relationships and coordinated monthly events

Digital Marketing Assistant

Hoolux Medical

New York, New York
Sept 2014 - Feb 2015

  • Created engaging content for Twitter, Facebook, Tumblr, and LinkedIn, both short and long-form copy with eye-catching visual

  • Implemented Twitter strategy, determining benchmarks for impressions, awareness and engagement, receiving an average of 75 e-book signups per month

  • Participated in weekly Twitter chats, connecting with influencers and generating qualified leads daily

  • Gained 20-40 Twitter followers a week by maintaining a strong and consistently updated presence with compelling copy

  • Guest-hosted healthcare company Kareo's weekly Twitter chat; created and monitored the topic "Improving the Patient's Journey

Social Media Intern

REACT to FILM

New York, New York
Jan 2014 - Apr 2014

  • Managed and consistently updated Facebook and Twitter accounts; researched news sources daily to generate content and directed traffic to website through social referrals

  • Built social strategy to effectively reach target audience, growing Facebook page by 150 likes and Twitter profile by 100 followers in a 3 month period

  • Created and executed three Twitter campaigns targeting college students in the NYC area to promote featured documentaries

  • Livetweeted the 2nd Annual REACT to FILM Awards Night honoring Katie Couric, prompting retweets and higher engagement 

Social Media Intern

Magnify.net

New York, New York
Oct 2013 - Dec 2013

  • Scheduled daily posts on Facebook and Twitter accounts

  • Wrote 6 thoughtful tech-related pieces for Wordpress blog 

  • Edited over 500 lines of HTML code with web development team to rebuild front-end of beta website

  • Curated YouTube videos for Tech, Fashion, Food, Travel and Health playlists weekly for Magnify’s website

  • Researched relevant articles for weekly e-newsletter