I curated a cohesive grid that tells a story in imagery and copy while supporting quarterly campaigns and local market sales goals. In working with the creative team we optimized the content approach consistently, in addition to sourcing user-generated content.

I measured and reported on the performance of our priority channels and assessed against KPIs and goals.

I worked closely with the Director of Content and Lead Creative to develop a dynamic content strategy and calendar that supports campaigns to drive leads and engagement.

I both directed and assisted in content shoots in line with Mizani’s brand image and guidelines.

I tracked, evaluated and reported content performance, and continually optimized executions to drive the best results.

I set up initiatives to gain insights from the most important aspect of any content strategy: the audience.