In working with the Director of Content, I planned and executed a content strategy utilizing both owned & earned media that drove high engagement and established Redken as the industry leader in hair color & education.

I developed weekly and monthly KPI reports to track follower growth in correlation with campaigns and content. Presented internally to Directors, we constantly optimized, established best practices, and reevaluated strategy.

I performed extensive social listening and research to determine next steps in not only content and copy strategy but product development with the marketing team.

I monitored and analyzed competitor performance and best practices to further inform and shape strategy.

I was the Team Leader of 5 community managers. Together we performed daily tasks of liking and engaging with owned and competitive hashtags and responded to inquiries to foster a positive community and add value to the user’s experience.

I organized, participated in and sometimes hosted Instagram Lives and Stories on both owned account and partners’ accounts to increase page views.

I spearheaded a year-long key influencer campaign; maintaining relations with 100+ global micro-influencers with daily engagement, direct correspondence and product seeding.